Due to impact of various factors, consumers react or respond to marketing programme differently. The type of job people do is another major determinant of what they buy, eat, drink and wear. Based on these factors, we can decide the ways to influence the customer. Introduction the demand for a product means how much of the product consumers are willing and. The consumer buying decision process is influenced by many internal and external factors. There are main 4 factors affecting consumer buying behavior.
Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Consumer such as social, cultural, personal and psychological. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used cloth. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Family is a social group and it can be considered the cornerstone of consumers so. Personal influences on consumer behaviour springerlink.
A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Factors affecting consumer buying behavior n ramya and dr. A consumers buying behaviour essay 750 words bartleby. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. The family life cycle stages in consumer behaviour the family life cycle stages in consumer behaviour courses with reference manuals and examples pdf.
The age of a consumer can have a significant impact on his behaviour. Factors, personal factors and psychological factors. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. Various psychological factors influencing individual behavior are briefly explained as follows. Consumer buying behavior is influenced by two major factors.
The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. Scholars have discussed these factors in different pairs and groups. Cultural, social, personal, and psychological factors. A consumers buying behavior a consumers buyer behavior is influenced by four major factors. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. There are number of factors in the study of consumer behaviour which plays important role in buying of any new product or services from the selling firm such as customer income, culture, technology, various.
Social factors such as family, groups, roles and status and personal factors such as age, occupation, lifestyle, personality and self concept are those. Consumer behaviour solved case study matin khan bbamantra. Pdf personal influences on consumer behaviour researchgate. While attention was paid to income and social factors many personal factors such as age, occupation, lifestyle, personality of a consumer were neglected. A consumer, making a purchase decision will be affected by the following three factors. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. For the same product, price, promotion, and distribution, their responses differ significantly. The theoretical part discusses the basics of factors affecting purchase decision, decisionmaking. Personal factors affect consumer behavior uk essays. The sub factors under personal factor are listed below. Personal factors play a very important role in affecting the buying behaviour of a consumer. It can be different from person to person based on his age, income, sex, education and marital status.
Psychological factors in determining consumer behaviour georgi t. How old a consumer is generally indicates what products he or she may be interested in purchasing. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. In this video you can see different factors influencing consumers behavior in detail. The influence of cultural factors on consumer buying. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. Like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. The thesis was divided into a theory part and empirical part. The personality of a person, as misunderstood by many, is not just determined by his physical appearance alone. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available. Personal factors affecting consumer buying behavior. A purchase decision is the result of each and every one of these factors.
Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. However, in my study, it just research about personal factors affecting. Psychological factors influencing individual behavior. Consumer behaviour is quite complex and it has many things to learn especially there are some important factors affecting it.
Cultural factors affecting consumer behaviour culture culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Jul 28, 2019 in this video you can see different factors influencing consumers behavior in detail. Next, research on the major personal factors affecting consumer behaviour in he are analysed in detail, with references to empirical findings on each topic. Dec 30, 2017 there are several personal factors which affect consumer buying behavior. A critical discussion raises ethical issues and the need for further research. The impact of social factors affecting consumer behaviour. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. In this study the focus was limited only to social, personal and psychological factors. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Return to contents list personal unique to a particular person. The objectives of this research are to know the personal factors influencing. An understanding of consumer behaviour is essential in planning and programming the marketing system. It is an attempt to integrate psychological and economic knowledge in order to.
Consumer behavior can be affected by several factors. We shall discuss these factors one by one and see how they influence the individuals behaviour as a consumer. External environmental factors affecting consumer behaviour. The factors are causal phenomena possessing an impact force capable of changing consumer behaviour, 1992. The marketer must be aware of these factors in order to develop an appropriate mm for its target market.
Consumer behavior as the decisionmaking process and physical activity involved. It is obvious that the consumers change the purchase of goods and. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. The personal factors are the individual factors to the consumers that strongly influences their buying behaviors. Factors affecting consumer buying behavior semantic scholar. Personal factors can also affect the consumer behavior. Although many of these factors cannot be directly controlled by marketers. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision.
Consumers buyer behaviour is influenced by four major factors. Factors affecting consumers buying decision in the. Grow profitability by understanding the four factors of consumer behaviour. These factors cause consumers to develop product and brand preferences. Some of the important personal factors that influence the buying behavior are. There are many factors affecting consumer behaviour. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life.
It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. What are the personal factors influencing consumer behavior. The factors are influences significant enough by their force, becoming the reasons for the activity. Different consumers have different characteristics in their life that also influences their buying behavior. A number of researchers have identified and analyzed factors affecting the consumers buying behaviour which affect consumer behavior individually or collectively. Some of the important factors that influence personal buying behavior are. Age of a consumer and his life cycle are two most important sub factors under personal factors. However, the behaviour of consumer depends on some factors. Effect of demographic factors on consumer behavior. The family life cycle stages in consumer behaviour.
Sekolah tinggi p a r i w i s a t a t r i s a k t i welcome to introduction to tourism destination four main factors affecting consumer behaviour rina suprina m. These all factors jointly shape consumer behaviour. And these factors including age, gender, social class, families, friends, economic situations and religions all play a role in influencing consumers values, self. Age and lifecycle have potential impact on the consumer buying behavior. The impact of social factors affecting consumer behaviour on. Personal factors influencing consumer behavior definition. Introduction the demand for a product means how much of the product consumers are willing and able to purchase. Personal factors affecting consumer purchase decision towards.
Next, research on the major personal factors affecting consumer behaviour in he are analysed in detail. These factors vary from person to person that results in a different set of perceptions. The determinants of individuals demand generally include price of the product, prices of related products. Factors affecting consumers buying decision in the selection.
Factors affecting consumer buying behavior of mobile phone. There are number of factors in the study of consumer behaviour which plays important role in buying of any new product or services from the selling firm such as customer income, culture, technology, various types of personal factors. Consumer behaviour is said to be an applied discipline as some decisions are. A number of personal factors also influence the consumer behaviour.
The influence of cultural factors on consumer buying behaviour and an application in turkey. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Factors affecting buying behaviour researcher major factors enis 1974 personal and social factors cross and peterson 1987 social and. Jan 25, 2019 effect of demographic factors on consumer behavior. Factors influencing consumer behavior of smartphone users. Amongst the social influences affecting behaviour, we can classify the influences of family, friends, leaders and the social class to which the consumer belongs. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic. Factors affecting consumer behavior of purchasing tobacco products. The family life cycle stages in consumer behaviour tutorial. Consumer behaviour solved case study matin khan case i. Aug 08, 2011 occupation and economic circumstances. Factors affecting consumer behavior of purchasing tobacco.
Many of these factors are demographic but there are psychographic factors as well. In fact this is one major factor that influences consumer behaviour. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. The more you know about the behaviour of your target customer, the more you can adjust your marketing to attract them.
These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. Factors influencing consumer behaviour essay example. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. What are the factors influencing consumer behavior. Factors affecting consumer behavior product management buzz. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. Personal factors affecting consumer purchase decision. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Personal factors may also affect consumer behavior. Customers decisionmaking perspective reflects their problemsolving behavior. Consumer behaviour deals with the study of buying behaviour of consumers. This study aims to analyze the influence of personal factors on consumer buying behavior decision in fashion stores, such as the demographic factors, age, monthly income, living place, marital.
1124 546 480 488 1039 83 996 1242 112 783 1121 339 378 1476 437 1141 462 820 577 629 123 739 649 42 162 1066 323 1294 202 1000 37 975 1412 443 1279 57 394 233